Portland’s alternative outdoor store since 1997. Started by childhood friends Deek and Bryan, Next Adventure now boasts 5 locations in the greater Portland area. You might remember the early days of Deek and Bryan’s tv commericials. Though times have changed, their goofy, fun-loving faces still represent the image of the company.
My responsibilities as a Graphic Designer ranged from weekly print and digital collateral to large scale marketing campaigns (and everything in-between). I worked with a small team to communicate ideas that inspire, inform, and excite the Next Adventure community.
What I loved most about working for Next Adventure was our shared passion for the outdoors and the light-hearted identity of the brand. I was given the creative freedom to find inspiration in unexpected places and to design fearlessly.
In developing their visual branding, I aimed to create eye-catching graphics that stand for the ethos of the company. My palette is bold, vibrant, saturated and adds a kick to the more subdued brand colors. Keeping with the tradition of their “television days,” Deek and Bryan often make guest appearances on posters, campaigns and through social media. I let my work speak the laid-back, funky, and unconventional language of Next Adventure.
My Role: concept, typography, illustration, layout, motion graphics, video production, design and file/print prep for all materials
Credits: photography & logos provided by brand/dealers, Unsplash + Adobe Stock
My responsibilities as a Graphic Designer ranged from weekly print and digital collateral to large scale marketing campaigns (and everything in-between). I worked with a small team to communicate ideas that inspire, inform, and excite the Next Adventure community.
What I loved most about working for Next Adventure was our shared passion for the outdoors and the light-hearted identity of the brand. I was given the creative freedom to find inspiration in unexpected places and to design fearlessly.
In developing their visual branding, I aimed to create eye-catching graphics that stand for the ethos of the company. My palette is bold, vibrant, saturated and adds a kick to the more subdued brand colors. Keeping with the tradition of their “television days,” Deek and Bryan often make guest appearances on posters, campaigns and through social media. I let my work speak the laid-back, funky, and unconventional language of Next Adventure.
My Role: concept, typography, illustration, layout, motion graphics, video production, design and file/print prep for all materials
Credits: photography & logos provided by brand/dealers, Unsplash + Adobe Stock
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© ALICIA FAIVRE 2022